Tuesday, February 28, 2012

Sneak Preview: Rolls-Royce

Sneak Preview: Rolls-Royce
Sneak Preview: Rolls-Royce - Automobile Magazine
Rolls-Royce has more Ghost variants up its bespoke sleeve.

Torsten Mueller-Oetvoes is highly fit, dapper, and eloquent. But he's also very cautious with the press. When he revealed over lunch that Rolls-Royce is going to appoint a handful of new dealers, his voice was so hushed you'd think he was about to reveal the access code to Fort Knox. Known as TMOe within the company, the marketing expert joined the brand in the middle of a boom period that saw sales soar to more than 3000 units in 2011, thanks to the highly successful Ghost. The cagey and coy new chairman is the exact opposite of his predecessor, the outspoken and jovial Tom Purves. It took a long meal and a couple glasses of fine sauvignon blanc to coax TMOe into shifting from P to D. In the end, however, he came across as a man with a vision and some strong ideas on how automotive luxury may evolve in the coming decade.


Photo Gallery: Sneak Preview: Rolls-Royce - Automobile Magazine

Photo Gallery: Sneak Preview: Rolls-Royce - Automobile Magazine


Chuck Arnold Rene Arnoux Peter Arundell Alberto Ascari Peter Ashdown Ian Ashley Gerry Ashmore Bill Aston

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