First Look: Chevrolet Code 130R, Tru 140S Concepts

First Look: Chevrolet Code 130R, Tru 140S Concepts

Youth in (re)Volt.

Kids. Young’uns. Whippersnappers. Generation Y. Millennials. Call them what you may, but don’t call them irrelevant when it comes to purchasing power. General Motors estimates this group, which consists of about 80 million consumers in the U.S alone., has a collective purchasing power of about $1 trillion. That’s the sort of gold vein any automaker would love to tap into, but few do so effectively.

Photo Gallery: Chevrolet Code 130R and Tru 140S Concepts - 2012 Detroit Auto Show - Automobile Magazine

Photo Gallery: Chevrolet Code 130R and Tru 140S Concepts - 2012 Detroit Auto Show - Automobile Magazine

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Source: http://www.automobilemag.com/auto_shows/detroit/2012/1201_2012_detroit_chevrolet_code_130r_tru_140s_concept/index.html

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