Going out with a bang.
We’ve been building up to this for the past couple months. New-car sales have been strengthening through the fall, and it now appears that automakers will end the year on a high note. Certainly that was the case in November, with industry sales running 14% ahead of last year (nearly double the increase we saw in October). That made for an annualized sales rate of 13.6 million, which is a high for the year. Anyone who has been near a TV this past month knows that automakers got a jump on the typical year-end sales frenzy with a nonstop ad blitz. The sell-a-thon has made for bigger incentives than last month, and yet analysts claim, paradoxically, that transaction prices are still strong. An aging national fleet and pent-up demand created by several slow sales years is considered to be the underlying factor driving these larger volumes. If that’s the case, then the auto industry won’t just enjoy a strong finish to 2011, but could be poised for good 2012 as well.
Photo Gallery: November 2011 Auto Sales - Automobile Magazine
Photo Gallery: November 2011 Auto Sales - Automobile Magazine
Source: http://www.automobilemag.com/features/news/1112_november_2011_auto_sales/index.html
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