Dave Charlton Pedro Matos Chaves Bill Cheesbourg Eddie Cheever
Tuesday, November 22, 2011
Fiat?s North America Chief Exits as 500 Sales Continue to Disappoint
Fiat North America brand chief Laura Soave has been ousted from her position as sales of the Fiat 500 continue to disappoint in the U.S. During Soave?s tenure at Fiat, 500 sales have failed miserably to meet 2011 goals, and the marketing plan for the car has been widely criticized. Only 101 of Fiat?s 130 [...]
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